Cookie Policy

Cookie Notice

This website is owned by BBC Studios (or “BBCS”) and operated on our behalf by Toluna (audience insight specialists).

BBC Studios, a commercial subsidiary of the BBC, publishes a number of commercial websites and mobile apps. Your trust is important to us and we are committed to being transparent about our data practices, protecting your data, and complying with privacy and data protection laws. This notice describes how “cookies” and other specialist web technologies are used to support BBC Studios Voice and the options available to you.

To learn more about how we treat other personal data please read our Privacy Policy.


A cookie is a small text file sent by a website or technology provider to your device and stored by your web browser. The cookie stores a unique identifier, a string of characters, which enables a website or technology provider to recognise your browser. This enables them to work more efficiently, provide functionality to you and to gather information about your usage.


Cookies are used on BBC Studios Voice for the following purposes:

  • As ‘Strictly Necessary’ to run the Service. Some cookies are necessary for the effective operation of the service. For example to enable you to navigate the service, to keep you signed in, to keep our service secure and for system administration, such as preventing fraudulent or disruptive activity (Digital Fingerprinting is used for this purpose, please see the next section for more information about this technology);
  • To provide additional functionality that improves your experience. For example to personalise the user interface.
  • To analyse and improve performance of our services. For example, to help us to know how many users we have, which parts of our sites are most popular, what browsers are used (so we can maximise compatibility), and the country or region where our users are located. This site uses Google Analytics to evaluate use of those services and compile an aggregated report for us.

Enabling some of these cookies is not strictly necessary for the website to work but it will provide you with a better browsing experience. You can delete or block these cookies (see «How to control cookies»), but if you do that some features of this site may not work as intended.

Cookies are not used for any purpose other than those described here and will not affect the performance of your computer.


Toluna uses Digital Fingerprinting technologies to assist BBC Studios and other clients of Toluna in protecting and ensuring the integrity of survey results, as they allow the identification of fraudulent and duplicate respondents.

In the event that Toluna discovers or learns of any unethical conduct in connection with the use of the above technology, or that the technology is being used in a manner that is inconsistent with the statements and/or disclosures made by Toluna to respondents or in violation of applicable Laws and Codes, Toluna will take immediate action to prohibit such unethical conduct and to ensure the proper administration of the technology.

What is Digital Fingerprinting?

In general, Digital Fingerprinting technologies (“the technology”) assign a unique identifier or "Machine-ID" to a user's computer to identify and track the computer. Toluna will not disrupt or interfere with the use or control of a computer or alter, modify or change the settings or functionality of a computer. Toluna will use the technology to assist us in ensuring the integrity of survey results. To the extent that the use of this technology involves the processing of the IP address of the device which you use to access BBC STUDIOS VOICE, this is classifed as personal data, and Toluna will be the data controller in respect of this personal data only. We are, however, the data controller of all other personal data processed during your use of the BBC STUDIOS VOICE site.

The technology will analyse publicly available information and data obtained from the computer's web browser and from other publicly available data points, including without limitation the technical settings of the computer, the characteristics of the computer, and the computer's IP Address, to create a unique identifier assigned to the computer. The unique identifier will be an alpha-numeric ID. After creating the unique identifier, Toluna does not retain the information ID used by the Technology to create the unique identifier.

Toluna (a) may link or associate your unique identifier to you and any of your Personal Information, (b) may share your unique identifier with BBC Studios; and (b) may receive or obtain a unique identifier linked to you from BBC Studios. Any unique identifier(s) received or obtained by Toluna and linked to a specific individual will be protected as if it were your personal information in accordance with this policy.

When you first visited the BBC Studios Voice website, you consented to the above cookies and digital fingerprinting. You can control and/or delete the cookies as set out below.

How to control cookies

You can control and/or delete cookies as you wish or delete cookies installed by BBC STUDIOS VOICE- for details, see You can delete all cookies that are already on your computer and you can set most browsers to prevent them from being placed. To do so you should modify your browser settings click on the help section of your Internet browser and follow the instructions. If you do this, however, you may have to manually adjust some preferences every time you visit a site and some services and functionalities may not work.

Here is some more detailed help and options on how to refuse or control cookies:

Google Analytics Opt Out Browser Add on:

You may install an add-on for your browser that can be downloaded from here:

It is available for IE8-11, Chrome, FIrefox, Safari and Opera browsers.

Customization of cookies usage in your browser settings


In Settings / Preferences / Privacy choose "Use custom settings for history" and set "Accept third-party cookies" to "Never".

See detailed steps with screenshots here:


In Settings expand "Advanced Settings", click "Content settings..." and tick "Block third-party cookies and site data" checkbox.

Internet Explorer

In Tools / Internet Options / Privacy click "Advanced", select "Override automatic cookie handling" and select "Block" choice under "Third Party Cookies".


Preferences / Privacy - near "Block cookies and other website data" tick "From third parties and advertisers".

Normally this is a default setting.


If you have any questions or concerns please email us at: